Product Design / 01
Packaging Design
During my undergraduate studies, I collaborated with food science and business students at Jiangnan University to design four packaging concepts for food design competitions. Each concept draws on the product’s ingredients and brand identity while exploring new packaging forms.
Food Design Competition Concept
01 / Chacha
A macadamia-inspired design for nut-filled popping pearls, with a protective tub and outer carton.
Food Design Competition Concept
02 / Panpan
Two mooncake packaging concepts use butterflies and lunar phases to evoke Mid-Autumn moon viewing.
Food Design Competition Concept
03 / Classy Kiss
A sesame and almond yogurt concept inspired by the understated, vintage character of blue-and-white porcelain. The packaging was produced as a physical prototype, and the entry won Third Prize with a RMB 10,000 award.
Food Design Competition Concept
04 / Anmuxi
A coconut and quinoa yogurt packaging concept featuring illustrations of its main ingredients.
